Shane is surviving in “The Mud Bakery”

Shane is surviving in “The Mud Bakery”

Baker Shane Murray from Lusk is a very talented baker and a 2014 Great Irish Bake-Off finalist. He now runs a bakery confectionary business ‘Mud Bakery’ making and delivering brownies, cakes and other sweet goodies from his kitchen in a shed at his parents’ house in Lusk. However it has been a trying time for the young entrepreneur as his customers, which are nearly all coffee shops and restaurants, have been closed since mid-March. Despite this Shane is determined to succeed, he said,“I have a solid foundation of very loyal customers who use me all the time, but when they closed that was taken from under me. I was back to square one with my business overnight, which was very scary. “I had two options, either to sit at home and watch TV the whole time which would drive me crazy, or try to do something with the facility I have and a following on instagram who love my cakes. For the first delivery, the week before Easter, I completely sold out of my capacity in the kitchen in a couple of hours. I knew then that there was market for it. Over Easter, I got a lot of deliveries that were sent as a present to people they would normally go and visit. Or it could be mothers sending stuff to their children. It’s an alternative to meeting up with somebody and buying them dinner, or coffee and a cake. When we’re back to a normal schedule, I think they will be more stringent about when they want it delivered.” So what is his plan for the immediate future and post Covid. He said he plans to continue with his delivery service and would love to open a coffee shop of his own. He said, “I’ve thought about it for years and by the looks of the way the property market in Dublin is going to go, it might be something I’ll think about doing in the next couple of years.If I could do something like Deliveroo where there’s real-time ordering of stock, that would interest me.”

/ Latest News, Lusk Local News