The front strand, as the locals of Balbriggan affectionately refer to it, lies, quietly and occasionally noisily, like a vigilant guardian of secrets and history who stands guard at the perimeter of this ever-expanding town. As you make your way down convent lane under the train tunnel, you will be captivated by its majesty and the boundless beauty and delights it offers. The beach is like a best friend who listens to your conversations, and thoughts and helps you find clarity while sitting listening to the hum of the sea lapping in and out along the shore. It is a gathering spot for locals to unwind and cherish moments spent with loved ones. This seaside community truly revolves around it; it is an integral part of its fabric. A much-loved destination where people of all backgrounds and origins may come together to have lasting experiences and build new friendships. Regrettably, the previously vivid and hypnotic golden sand mirage is fading away. Unattractive and invasive grass and weeds have taken the place, of our once envied golden sandy coveted beach, altering the past and erasing the cultural legacy of our town’s historic core. The sandy front beach in Balbriggan is especially important to the community, and as generational resident’s across decades, we have seen firsthand the delight that visitors have found on its golden sand. We cannot stand by and let this happen. A philosophy of morality known as utilitarianism opposes acts that bring misery and in favour of those that provide joy. Utilitarianism is a social, economic, and political theory that seeks to improve society overall when applied to decision-making. Our beach and community need mindful decision making from the individuals in charge in Fingal County Council who can ensure utility for the coastal community of our Balbriggan. So, we are asking the community of Balbriggan to protest and voice their upset with Fingal County Council for allowing our sandy beach to become covered in this horrible invasive, unsightly, and unfriendly weeds and grass. We are calling on Fingal County Council to return our beach to the glorious golden beach it has always been for generations.